Brushlink
Smart Oral Care Experience
Overview
Brushlink is a smart oral care product that turns any manual or electric toothbrush into a connected brushing experience. Through its mobile app, users can track brushing sessions, receive real-time guidance, improve brushing performance, and build healthier dental habits over time. Our work focused on improving the mobile product experience and creating a clearer, more engaging interface for both everyday users and younger audiences through Brushlink Junior.
Client:
Brushlink
Year:
2023
Category:
Mobile App
/
Product Design
Location:
United States
The Challenge
Brushlink already had a strong product idea: helping people improve their brushing habits through smart tracking, real-time coaching, performance scoring, and rewards. The challenge was to make that experience feel simple, friendly, and easy to follow inside the mobile app.
For a health-focused product, clarity is critical. Users need to understand their brushing performance quickly, follow guidance without confusion, and feel motivated to keep improving every day.
The app experience needed to feel more modern, clean, and easy to use.
Real-time brushing guidance needed to be more visual, clear, and action-focused.
Performance scores, progress tracking, and rewards needed stronger hierarchy.
Brushlink Junior needed a more playful and child-friendly experience without losing trust or usability.
The Solution
We redesigned the Brushlink mobile experience around one key goal: helping users understand their brushing habits and improve them with less friction.
The interface was structured to make onboarding, device connection, brushing sessions, progress tracking, rewards, and dental guidance easier to navigate. We simplified the visual flow, improved screen hierarchy, and created a more polished product experience that feels friendly, health-focused, and reliable.
For Brushlink Junior, we shaped the experience around motivation, clarity, and engagement. The design direction made brushing feel more interactive and rewarding for children while still giving parents a clear sense of progress and routine-building.
The final design brought together smart health tracking, daily habit-building, and a more approachable mobile experience for users of all ages.
The Result
The final Brushlink app experience gives the product a clearer, more modern, and more engaging digital presence. Users can better understand their brushing performance, follow guidance more easily, and stay motivated through progress tracking and rewards. The redesigned experience makes Brushlink feel less like a technical dental device and more like a personal oral care coach — simple, helpful, and built around better daily habits.
Client feedback
Qala helped transform Brushlink’s mobile experience into a cleaner, clearer, and more engaging product. The redesigned app makes smart brushing easier to understand, more motivating to use, and better aligned with Brushlink’s mission to improve oral health through connected daily habits.
Nazar Kamangar
,
Founder
